As an employee benefits agent, you know that offering a competitive benefits package is essential for attracting and retaining top talent. But with so many different benefits to choose from, it can be tough to know where to start.

One benefit that is often overlooked is individual life insurance. Individual life insurance provides financial protection for employees’ families in the event of their death, with higher benefits than a group or voluntary offering. This protection is very important for employees who have dependents, as it can help to ensure that their loved ones are financially secure if something happens to them.

There are several reasons why offering individual life insurance as an employee benefit can be a good idea for the businesses you work with:

First, it can help that business to attract and retain top talent. Employees are increasingly looking for employers who offer comprehensive benefits packages, and individual life insurance is a valuable benefit that can set your client’s company apart from the competition.

Second, offering individual life insurance can help to improve employee morale. Employees who know that their families are financially protected in the event of their death are more likely to be happy and engaged at work. This can lead to increased productivity and decreased turnover.

If you’re considering offering individual life insurance as an employee benefit, there are a few things you need to keep in mind.

First, you need to decide how you will process the individual Life applications, will you meet with each client, or work with a third party for the heavy lifting?

Second, you need to choose a life insurance carrier. There are several options, and many times the client’s needs and health will dictate the carrier that is used, but it is wise to stick with a core group of carriers which makes understanding their products and process much easier.

Approaching your business clients about offering individual life insurance as an employee benefit can be a great way to help them attract and retain top talent, improve employee morale, and stand out from the other benefits brokers trying to get in the door.